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Build a successful startup
Proofbase is the all-in-one app to build lean startup experiments, organise customer evidence and make the right product decisions.
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How Proofbase builds brilliant products

Prevent startup failure by...

APPLYING THE LEAN START UP

APPLYING THE 
LEAN START UP

Proofbase is a pre-rolled product discovery framework that you can put straight into action. Put down the books and start building your startup the right way with a simple to follow workflow.

ALIGNING ON WHAT MATTERS

ALIGNING ON WHAT 
MATTERS

Every product team works differently, but it is crucial you pull together in the same direction when de-risking ideas. Proofbase provides direction by giving your team a shared workflow to run experiments to work out what customers actually need.

LEARNING BEST PRACTICE

LEARNING BEST 
PRACTICE

Growing a business is hard. Proofbase can help by sharing  startup best practices depending on where your product is at. This helps you and your team feel more confident in making the best decisions for your customers.

Proofbase makes startup rockstars out of...

PRODUCT TEAMS

  • Follow a tried and tested method for achieving product market fit.
  • Confidently influence stakeholders and build their trust by having clear evidence to back up product decisions.
  • Focus your team on the things that matter most by sharing a simple workflow that prioritises customer needs.
  • Save time coming up with great product ideas by having an organised source of customer needs & product insights.

ENTREPRENEURS

  • Reduce the risk of failure and save money by testing out your business ideas before going all in.
  • Easy to follow ‘best practice’ start-up guide, so less time studying and more time doing the right thing.
  • Reduce uncertainty and gather clear evidence to demonstrate traction to potential investors.
  • Feel confident that your business is growing in the right direction - or know when to course correct if needed.

Our Mission

Proofbase aims to shape the world’s greatest ideas and give them the best chance to grow, impact and suceed.


It's true - it's really hard to take a good idea and turn it into products that customers love and pay for.

Proofbase makes this easier by letting you apply leading product management principles in a simple, practical way.

Using Proofbase, your team can align quickly to work out and build the things that matter most to your customers.

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